The main conceptual idea of the text is that an escaped elk named Elsa was successfully found and returned to her owners after a brief adventure in the Polotsk region. Here are the key points: * Elsa escaped: An elk named Elsa escaped from a private farm. * Community search: Elsa's owners used social media to enlist the public's help in finding her. * Concerns for safety: Elsa was not dangerous to people but was at risk of being caught by poachers. * Successful recapture: Construction workers found Elsa and lured her back with apples, safely returning her to her owners. Let me know if you'd like me to elaborate on any of these points.